The 4-Way Test 
One of the most widely printed and quoted states of business ethics
in the world is the Rotary "4-Way Test." It was created by Rotarian Herbert
J. Taylor in 1932 when he was asked to take charge of the Chicago-based
Club Aluminum Company, which was facing bankruptcy. Taylor looked for
a way to save the struggling company mired in depression -caused financial
difficulties. He drew up a 24-word code of ethics for all employees to
following in their business and professional lives. The 4-Way Test became
the guide for sales production, advertising and all relations with dealers
and customers, and the survival of the company was credited to this simple
philosophy.
Herb Taylor became president of Rotary International during 1954-1955.
The 4-Way Test was adopted by Rotary in 1943 and has been translated
into more than 100 languages and published in thousands of ways. The
message should be known and followed by all Rotarians-
"Of the things we think, say, or do:
- Is it the TRUTH?
- Is it FAIR to all concerned?
- Will it build GOODWILL and BETTER FRIENDSHIPS?
- Will it be BENEFICIAL to all concerned?"
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